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Barack Obama's e-campaigning elicited intense interest from young voters after he encouraged them to exercise their creative urges online, instead of simply dictating his ideas to them.
"Obama is the first `YouTube politician' because he gets that you can't control internet," says Ethan, who came to India six weeks back to pursue an assignment with a local NGO. This Obama fan regularly watched videos on Youtube and even downloaded several of Obama's speeches. He quips, "I have been witnessing Obama making history online." Ethan adds, "Today you send a text message, get on Myspace, send out an e-invite for online applications and Obama's campaign was all about this." Brooke Beasley, an American who has been working with an Indian NGO, believes the youth media practitioners at the Obama camp have been at the forefront of using communication tools and online social networking sites like Facebook, MySpace, YouTube, cellphones, internet, film, video, podcast to generate momentum.The Obama campaign reportedly also paid for in-game advertising in Burnout Paradise -- a Xbox 360 racing game. Obama has proposed the creation of the nation's first Chief Technology Officer (CTO) to ensure that the American government and all its agencies have the right infrastructure, policies and services for the 21st century. The CTO will have a specific focus on transparency, by ensuring that each arm of the federal government makes its records open and accessible as the e-government Act requires. The CTO will also ensure technological interoperability of key government functions. On the fundraising front, supporters have made more than 370,000 donations online, more than half of which have been under $25. Users who have set up personal fundraising pages online have raised over $1.5 million. Obama also supports network neutrality legislation while expressing concern over the possibility of "toll charges" foisted on sites by greedy "network providers". He has also proposed the creation of a modern, online answer to Sesame Street called Public Media 2.0. Obama wants a national broadband policy that includes a formal redefinition of "broadband" from its current low of 200 Kbps. The goal is for broadband access to be a utility like phone or electricity. Source: Business-standard 06/Nov/2008
The New-Age Digital President: Tech Sense Of Barack Obama Appeared To Endear Him To Younger Voter | 0 comments (0 topical, 0 hidden)
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The internet and social networking tools have played a significant role in the election of the 44th President of the United States, Barack Obama. The McCain campaign in 2000 -- when he unsuccessfully challenged George Bush for the Republican presidential nomination -- was an early example of using the internet to raise money online.